Four Hard Truths Behind Going Solo

Hey and welcome to Wednesday on Lawyers & Liquor, where the coffee flows like brown, muddy, too strong wine and the mumblings of the week have hit their zenith.  It’s all downhill from here, folks, and speaking of downhill, remember a while back when I told you about the times you should be looking to bail the hell out of your law firm?  No? Well, you can go read that little gem here.  In fact, I’d sort of suggest that you do that before we get the ball rolling here, because today we’re going to talk about the second half of the crappy “Should I Stay or Should I Go?” equation, which is “Can you afford to get out the door and go it alone?”

Sure sure, there are plenty of legal jobs out there in the world, if you particularly enjoy taking a pay cut or secretly trying to apply to other firms without the word getting back to the bosses that sign your paycheck that you’re in the market for a change.  I mean, just ask any recent graduate how many awesome jobs are beating down their doors to hire them.  I mean you could…hold on, let me take a look at my LinkedIn “Jobs For You” section…be a paralegal.  Or…a paralegal.  Oh, wait, here’s one for an insurance salesman.  Well isn’t that all just fine and fucking dandy, huh?  There are plenty of jobs out there for a lawyer looking to move around, so long as they don’t want to be a fucking lawyer.

So…maybe you should go solo then? Maybe you should snag the pictures from the walls and run  into the night, calling each of your clients individually to scream “I’m free, motherfucker! Follow me!” You can hang a shingle somewhere, be a real rainmaker. Right?

Oh you poor fucking fool.  I’m gonna give you Four Hard Truths about going solo, and you can see if you’re a smart man.

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The Rom Baro and Me: Be Good to Your Clients

You know the cool thing about my job? I get to know people. I get to know people pretty damn well. Look, when you’ve sat in my conference room crying because your vindictive ex is low-key blackmailing you with pictures of you in frilly pink panties and an oversized lollipop (not that there’s anything wrong with that shit), we have a bond. That burly biker or truck driver who, to the rest of the world is a real man’s man, can feel cool to break down in front of their lawyer because they know that I can’t say shit, and because they know that my job is to help them. It’s neat to get to know my clients on a level that they only reveal to their priest and their bartender.

This means that for a lot of my clients who are actual people,  they view me as some strange mixture between legal counsel and a damn good friend, and it isn’t uncommon for my clients to just drop by or call to see how I’m doing.  Be it the retired NYPD detective who called my house (despite not ever having been given my home number) while I was laid up to see if he could swing by and do anything,  the older couple that I helped two years ago who came by my hospital room with a huge homecooked meal for my family, or, my personal favorite, the Gypsy King and his wife who not only bring me chocolate and little treats randomly, but send a hell of a lot of business my way.

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F**k Avvo.

It’s been a long time since I had to censor a post title. I don’t tend to place curse words in the post titles simply because it’s bad practice, and it decreases the number of lawyers and legal folk that will promote, retweet, or link to the post in the long run. Some people care about what their social media displays, because they’ve linked the social media accounts to their professional image and firms and can’t really promote stuff that blatantly curses out others. It’s bad form for a lawyer to be professionally retweeting stuff about bondage gear and the like, and it’s bad form for a lawyer to be promoting blog posts that contain a string of curse words.

But Avvo, the legal website that lets people ask questions for free and allows lawyers to answer those questions for free, has drawn the anger of a drunken litigator for the last goddamn time. I’ve had it. I’ve had it up to my fucking throat in relation to this cesspool of legal marketing disguised as an “access to justice” resource for the general public and their “gun to your head” tactic of recruiting attorneys lockstep into their site. It’s time, motherfuckers. It’s fucking time for the reckoning of the angered lawyer to come down upon you with the full fucking force and let you know exactly how fucking much most practicing lawyers hate your exploitative asses.

Cover your goddamn ears, ye of big firm connections, because today Lawyers & Liquor is lashing out for the little guy who doesn’t have the goddamn time to answer the phone and explain for the 15th fucking time to some faceless rep that they have no goddamn interest in buying a promoted listing from you.

Today, we’re the Avvo-fucking-Avengers.

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How to be Unexpected: Assessing the Social Media of an Unexpected Lawyer

Let’s talk Lawyer Websites again.

[First, let me say this to Portia Porter, Esq., whose book Alienation of Affections I have been promising to fucking review for two weeks:  I promise I’m doing it.  I swear.  I’m just in the middle of a mess of litigation and haven’t had the time to turn my thoughts into words.]

So, not too goddamn long ago I talked about two lawyer websites that hearken back to the heyday of Geocities.  That was fun, we talked about design choices and shit.  We also touched a little bit on how a website or internet presence can serve to brand your ass when it comes to obtaining clients and shit.  It was discussed, in a roundabout way, how having things like “I am a paragraph” appear on your website may take you from “competent attorney” to “can’t afford a goddamn website designer” in the eyes of a prospective client.

But what if, and stay with me here, what if your internet presence is so goddamn over the top that it’s ripe for critique?

One might even say unexpected.

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Two Lawyer Websites That Make Me Miss Geocities

So the new age of lawyer advertising is here, and it’s on the internet.  The good thing is this is a great way for lawyers to passively put their names out there and give potential clients some information on their offices.  The bad thing is that lawyers, as a fucking rule, are inept as hell when it comes to technology.  The end result of lawyers advertising on the web and technological retardation is, predictably, lawyer websites that look like they’re refugees from the Great Geocities Purge of 2009.

Of all the things we lost in the recession, Geocities is the one that hurt my soul the most.

So today’s post is going to look at two attorney websites I found recently which brought me back to the bygone days of Geocities and websites that were uglier than sin.  Hey, don’t go anywhere…I have pictures for this one!

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