Advertising Errors: Update Your Ads

So I was sick yesterday.  Sick as in woke up and went to the bathroom to immediately throw up.  Sick as in a fountain of various unseemly bodily fluids erupting from both ends of my body.  Sick as in hunched over a garbage can hacking up bile and praying that sweet death would come and take me.  Keep that in mind as you read today’s post, because it may be a little disjointed.

But I was in the office, because that’s the life I chose.  Also, because one of my clients that I’ve been hounding for payment was coming in to meet with me, and I wanted to make sure I was there to collect the check.  The check that was discounted, because they raised the fact that an old version of the firm website advertised “free consultations.”  Trust me, it took some fighting with the higher-ups to get the invoice discounted.

“Everyone advertises those,” the higher-ups said, “but nobody takes them too seriously.”

“Well,” I responded, “Everyone may be violating an ethical rule, and it just isn’t worth an hour of the bill.”

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I Charge for Consults: My Hatred for the Free Consultation

The other day in a super-secret lawyer chat room, I announced that I engage in a very specific perversion among lawyers.  I admitted to charging for consultations.

In the words of one attorney in the chat, charging for consultations draws clients in just as well as “having a man with a machine gun outside my door taking shots at prospective clients.”  Fair play on him for painting a vivid mental picture.  Now let me explain why I think he’s wrong.

But first, a story:

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